Understanding Online Voluntary Self-Exclusion in Gambling: An Empirical Study Using Account-Based Behavioral Tracking Data

Online gambling has continued to grow alongside new ways analyze data using behavioral tracking as a way enhance consumer protection. A number of studies have analyzed consumers that used voluntary self-exclusion (VSE) proxy measure for problem gambling. However, some scholars argued this is poor Therefore, the present study examined issue by analyzing customers (from operator Unibet) engaged in VSE. The participants comprised costumers chose use six-month VSE option (n = 7732), and close their Unibet account due specific self-reported addiction 141). Almost one-fifth only had activity less than 24 h (19.15%). Moreover, half seven days registration prior (50.39%). Customers who are too different be treated homogenous group therefore not reliable findings research beneficial operators, researchers, policymakers because it provides insight into behavior real player technologies, which objective unbiased.